The Idea
The idea was to go to the basics of the thrill of skydiving. The simplicity is reflected on the visual and the copywriting as well. The basics of skydiving revolves around the freefall, the aerial scene and the overwhelming expressions. The expression starts by taking a leap or a dive from the airplane, a dive into the rush of those emotions and the adrenaline.
If a single dive wasn't enough, you can dive into a "life" of adrenaline. This print ad with the same principle concept promoted the Desert Campus to get your skydiving license.
