#ThisisKind
When Kind is not making movies or consulting; they're disrupting education by teaching cutting edge bite sized classes designed to equip marketeers, college students and business leaders from all walks of life with the tools to excel through the power of a strong narrative.
Kind is purely focused on crafting work that serves its mission of inspiring 1 million storytellers to reach their full potential and their partners (not clients ) are selected on this basis.
The Icon
The icon is simple solution of combining the letter K with the play and pause symbol.
A simple, minimal and clean use of type to create the final logo.