E-commerce platforms selling e-coupons often overwhelm users with thousands of similar deals and cluttered listings. Vendors offering multiple deals across categories add to the confusion. Our mission was to simplify the experience by removing clutter and streamlining the information and user flow to the essentials.
The key solution was to integrate a simple horizontal scroller on the top that would allow the user to browse through the main categories of the available coupons. Finally, creating a modular card system to showcase each deal creating a visual consistency across all devices.
The design was delivered with a simple, efficient and easy to use design system that would allow them to add, modify or update their website consistently.
