Cheeseophrenia
A cheese obsessed, cheesy but healthy snack joint located in Dubai. This brand is a humble start-up concept that reflects the founder's passion for food, cheese and juices. The aim was to design the identity reflecting this obsession through out the brand.
The Idea
The idea was simply to visually obsess on cheese. The colors, type and shapes say cheese. The language used for the brand would also show the informal and crazed approach of the brand. From patterns made out of spelling out different kind of cheese to "cheesy" catch phrases.
